Port Huron Boat Race Festival provides opportunity for Wings Etc. record-setting sales day

The return of the annual “Port Huron to Mackinaw Boat Race Festival,” combined with pre-planning and staff performance, yields a record-setting sales day for the local Wings Etc. Grill & Pub franchise

PORT HURON, Mich. (Aug. 3, 2021)—A popular regional festival, great planning, and extraordinary staff performance were the perfect ingredients for a record-high sales day at the local Wings Etc. Grill & Pub franchise in Port Huron. Aside from grand opening-related sales, Friday, July 23 became the largest single-day sales total in the 26-year history of the Wings Etc. Grill & Pub system, which numbers 77 locations in 11 states.

Port Huron Wings Etc. franchise owner Gene Harrison said he was blown away by the end-of-day sales totals, but that it wasn’t a total surprise.

“We anticipated a huge night,” said Harrison, who noted that the restaurant has seen steady increases in guest traffic after COVID-19 mandates were lifted.

“People are eager to get out and socialize, and the Port Huron to Mackinaw Boat Race Festival provided a great opportunity,” said Harrison. “You can’t help but grin; it was an amazing day.”

In addition to community desire to enjoy Summertime activities, Harrison cited two key factors in the day’s record-setting success.

 “We planned, and our team delivered on the plan,” he noted. Plans included opening doors connecting Harrison’s Wings Etc. and brewery to outside foot traffic, a benefit of operating within Port Huron’s Social District. Outdoor alcohol sales were especially popular among festival-goers, according to Harrison. Also, Wings management added a tugboat party boat and a DJ to keep guests entertained.

Harrison emphasized that their plans would not have yielded success without the extraordinary efforts of the Wings Port Huron staff.

“It comes down to giving our staff the tools they need,” Harrison said. “Having a quality team in place creates the opportunity for success.”

After an uncertain year in 2020, breaking the Wings Etc. all-time single-day sales record was a validation of Harrison’s continuing investment and participation in the growth of the Wings Etc. Grill & Pub system.

About the Wings Etc. Grill & Pub Franchise Opportunity

Founded in 1994 by Jim Weaver in the South Bend, Indiana, area, Wings Etc. is a family-friendly grill and pub with a diverse menu featuring award-winning jumbo Buffalo wings, over 20 signature sauces and rubs, premium burgers, wraps, salads, appetizers, sandwiches, subs, kids meals, over 40 domestic and craft beer selections in bottles and on tap, dozens of large HDTVs tuned to sports programming, and a casual, non-corporate-y, laid-back “vibe” that makes people want to just come in and hang out. In addition to its popular sports programming, menu, and beverage options, Wings Etc. offers weekday lunch and food specials, online ordering, and much more.

Franchising since 2004, Wings Etc. Grill & Pub has been named one of Restaurant Business Magazine’s “Future Franchises,” has been named one of Franchise Gator’s “Top 100 Franchises” for several years, and was named a 2020 “Culture 100 Best of the Best” franchise by Franchise Business Review. In June 2021, Wings Etc. was named a “Top 200 Food Franchise” and a “Top 500 North American Franchise” by Entrepreneur Magazine. Wings Etc. continues to grow and succeed by partnering with franchise operators who share the Wings Etc. Vision, Mission, and Values, a commitment to building a successful business while helping build stronger communities and people (and to having fun!).

Wings Etc. offers single and multi-unit franchise options. The initial franchise fee is $39,500, with a $200,000 liquid cash investment, and $500,000 minimum net worth requirement for interested prospects. Wings Etc. offers one of the lowest startup costs and break-even franchise opportunities in the full-service restaurant segment. Priority growth markets include Ohio, Tennessee, Kentucky, Michigan, Missouri, North Carolina, South Carolina, Illinois, Pennsylvania, West Virginia, Alabama and Florida.

For more information about the Wings Etc. franchise opportunity, visit  www.wingsetcfranchise.com.